Stoplight party

Cidercade

Promotional poster for Stoplight Party on February 14, 2025, depicting different relationship statuses with cup colors: green for single, yellow for complicated, and red for taken. Includes event details and QR code for tickets.

Brand
Cidercade

Year
Winter 2025

When you've tackled four Stoplight Parties, the real challenge isn't just throwing the event—it’s keeping the branding and content fresh while staying true to Cidercade’s identity. Each year, we take on the creative puzzle of making this long-running event feel new, exciting, and unmistakably Cidercade. From eye-catching marketing collateral to engaging social content, every piece is designed to capture attention and drive ticket sales.

Beyond traditional promotions, we leaned into storytelling with long-form, vlog-style content. This approach helped us connect with our audience in a more organic way—keeping Cidercade top of mind, not just for Valentine’s Day, but for any night out.

ROLE
CREATIVE DIRECTOR

Campaign Collateral

Logo

Testimonials

Long Form Video

Flyers

Email/SMS

WEB

General social content

Testimonials

We asked our followers for love stories that started at Cidercade or a Stoplight Party. One video embraced a raw, UGC style, while the other took a more polished approach—both tied together with branded graphics for a cohesive feel.